Client
Watu Credit
Watu Credit Limited is a Kenya-based asset fintech company that provides inclusive and flexible financing solutions, primarily for motorcycles (boda bodas) and three-wheelers (tuk-tuks). Founded in 2015, the company utilizes mobile technology to offer unsecured and secured lending, enabling entrepreneurs and underserved populations to access income-generating assets. Operating across multiple African countries, Watu Credit focuses on financial inclusion, digital payments, and the promotion of clean mobility through electric vehicle financing.
Services
How it started
An ex-colleague from IROKO, who was then working at Watu, brought me in to help roll out a newly completed rebrand across the business.
I designed templates and sample materials to bring the brand guidelines to life, and supported recruitment by reviewing and interviewing candidates for the internal brand team. Once the team was in place, we collaborated on the first website refresh. As Watu expanded beyond African markets, I then supported a broader repositioning for an international audience, which led to the design of a new website built from the ground up. I helped bridge the transition from rebrand rollout to internal team capability, then supported the company’s next stage of international brand expansion.
