Goals
The goal was to create a clean, informative website that aligned with Thackray’s new branding and clearly communicated its specialist focus within the life sciences sector. The site needed to tell the company’s story more effectively, explain its services with clarity and present its project work in a way that reinforced credibility and expertise.
Approach
My approach focused on translating Thackray’s new brand into a digital experience that felt clear, professional and sector-appropriate. Because the website needed to communicate a more specialist and mature business offering, strong messaging was an important part of the project as well as the visual design.
To support this, I connected Thackray with a copywriter who developed new website copy along with descriptions for case studies and projects. This helped ensure the site had a stronger narrative structure and clearer messaging, allowing the design and content to work together in presenting the business more effectively.
Deliverables
I delivered a new website for Thackray that reflected the updated brand and provided a clear overview of the company’s services and expertise. The project also included collaboration support around content development, including introducing a copywriter to help shape the website messaging and project descriptions.
Outcomes
The final website gave Thackray a more polished and aligned digital presence that reflected its specialist position within the life sciences sector. By combining updated branding, clear messaging and a clean web design, the platform helped present the business in a more focused and credible way.