My approach focused on creating a podcast identity that felt polished, credible and aligned with Wimbart’s established brand, while giving the series a clear personality of its own. The branding needed to work across multiple formats, including video, social media and platform listings, and support the long-term growth of the series beyond its launch.
In parallel with the design work, I provided consultancy on the podcast setup process, comparing available tools and services and advising on the most suitable options for Wimbart’s needs. This helped the team make informed decisions around production and publishing, giving them a clear foundation for launching the series confidently and efficiently.
