My approach focused on translating Thackray’s new brand into a digital experience that felt clear, professional and sector-appropriate. Because the website needed to communicate a more specialist and mature business offering, strong messaging was an important part of the project as well as the visual design.
To support this, I connected Thackray with a copywriter who developed new website copy along with descriptions for case studies and projects. This helped ensure the site had a stronger narrative structure and clearer messaging, allowing the design and content to work together in presenting the business more effectively.