Project

Wimbart Brand Devices

Wimbart is an independent PR agency specialising in Africa and emerging markets, with a strong focus on the continent’s technology and start-up sectors. I was commissioned to develop a set of brand devices that could expand the existing identity and give the team more expressive, story-led visual assets for use across their communications.

Client

Wimbart

Timeline

Sep 2025 — Oct 2025

URL

Services

Branding, Graphic Design

Goals

The goal was to create a flexible visual system that strengthened Wimbart’s brand storytelling while remaining aligned with the established identity. The new assets needed to reflect the agency’s mission, support a wide variety of content and presentation formats, and give the team a more dynamic way to communicate key themes and messages.

Approach

My approach was to treat the brand devices as an extension of the existing identity rather than a departure from it. I developed a system that combined bold photography with distinct visual marks, ensuring the new elements felt recognisably Wimbart while adding greater depth, energy and flexibility to the brand. The focus was on creating assets that could highlight the core aspects of the business while adapting easily across different contexts, particularly presentations and communications materials. Alongside the system itself, I also prepared a set of ready-made graphics so the team could start using the new visual language immediately without needing to build assets from scratch each time.

Deliverables

I delivered a suite of brand devices designed to work across presentations and wider communications, supported by a library of ready-made graphics for immediate use. The system was designed to be flexible, easy to apply and consistent with Wimbart’s existing brand.

Outcomes

The final brand devices gave Wimbart a stronger and more versatile visual toolkit for storytelling and communications. The team has since incorporated the assets across their communications, helping to create a more distinctive and consistent brand presence.